Championing Transparency in Canadian Investing

Our Mission

Our mission is to empower Canadian investors with clear, unbiased, and comprehensive information about brokerage fees. The world of investing is complex enough without opaque and confusing cost structures. We cut through the jargon and fine print to reveal the true costs associated with trading and investing, particularly in the US markets.

We are committed to providing data-driven analysis that enables investors of all levels to compare platforms effectively and make decisions that align with their financial goals. By shining a light on all fees, we aim to foster a more transparent and competitive brokerage industry in Canada.

Our Vision

We envision a future where no investor is surprised by a hidden fee. Our goal is to be the most trusted and comprehensive resource for fee transparency in Canada, helping to create a more educated and confident investing public. We believe that when investors are fully informed, they make better decisions, which leads to better financial outcomes.

Ultimately, we strive to drive the industry towards a standard of full fee disclosure, where clarity is the norm, not the exception. We aim to be an indispensable tool for anyone in Canada looking to invest wisely and cost-effectively.